MINOMA grew out of my search for a more meaningful way to contribute to the world. After many years working in corporate governance and sustainability—asisiting companies moving towards more ethical practices—I felt a growing pull to make a more direct, human impact. I’ve long believed that our minds shape how we show up in the world, and that nurturing a healthier inner relationship with our mind can positively influence everything around us.

I also observed that many people, including myself, struggle with limiting beliefs that hold us back from feeling calm, confident, and self-loving. I wanted to create something that supports people in reconnecting with themselves and gently shifting these patterns, while remaining simple enough to fit into everyday routines.

After leaving the corporate world, I began to focus more towards my passion for natural, healthy living. I began experimenting with my own formulations, wanting more control over the ingredients in the products I used daily. I fell in love with the process—and MINOMA was born: a mindful cleaning brand formulated with gentle ingredients with the intention to support a healthier home and a clearer mind.